THE AWARD WINNING MATRIX - THE FIRST EVOLUTIONARY GROUP 0+ CAR SEAT IN THE WORLD

THE MATRIX LIE-FLAT CAR SEAT has been designed for your baby's health & protection in the car, from birth to approx. 18 months (13Kg in weight). Approved in accordance with the new European ECE R44/03 safety standards. This 'MULTI AWARD WINNING CAR SEAT' can be used in either the front or back of the car.

It is the only car seat on the market that can be used in the car like a carrycot lying flat or as a infant car seat in the car sitting up-right.

The Matrix has proved to be one of the most revolutionary healthiest & safest car seats on the market, specially designed to protect your baby in the car and on the pram.

Your child needs the support of a flat surface especially when sleeping - the MATRIX promotes the correct development of their delicate back and respiration system.

As new-born babies are currently spending more time in infant car seats than ever before, its becoming a worrying fact that many mothers are unaware of the dangers of using infant car seats as substitutes for carrycots. As a result they are keeping young babies far too long in these unnatural scrunched up positions. This is not a position that young babies should be exposed to for long periods of time, as their delicate back needs the support of a flat surface, especially when sleeping to help promote the correct development of their bones.

Medical research has also proven that in some very young babies (especially premature babies) kept in car seats for more than an hour can have depressed respiration and lower oxygen levels, simply because they need to lie flat to breathe more easily. This is known as oxygen desaturation.

The reasons for Oxygen Desaturation may be varied but include the fact that new-borns cannot hold their head upright. When the head 'flops' their airways narrow and the lungs are less efficient if the chest diaphragm is restricted by the restraint straps.

Whilst safety of newborns must be a number one priority for parents choosing a car seat, it is important not to ignore the health implications associated with using rear-facing seats - particularly for lengthy journeys. ( for further information concerning health and car seats visit http://www.johnstonprams.co.uk/pr/ ).

It is for these reasons along with our changing lifestyles that have focused our Research and Design departments into developing the safest and most practical solutions for you and your baby. The Matrix is becoming more an more recognized by mothers and health professionals as a positive solution to many problems concerning the safe transportation of young babies in the car and on the street.