JL Childress

2 Item(s)

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2 Item(s)

per page

Over 30 years ago, a working mother was determined to both work and breastfeed her child. This challenge inspired her to design a tote bag to carry her breast pump (the Express Bag) and a separate, insulated bag with reusable ice pack (the DuffleCOOL) to care for the milk until she arrived home. These products were successfully marketed through limited budget and sheer determination in the truest guerilla sense: directly & personally to other working mothers.